Work: Updated 11/27/11
email: mcalienes@gmail.com
twitter: @michaelcalienes
the other thing: (850) 459-8192
Lead writer on Dodge.com 2012 -- for agency of record, Sapient|Nitro, Miami Beach.
Seven vehicles. 35 trim levels. Had a blast. Below are a few screen grabs. Visit Dodge.com for everything else.
Saucony -- for agency of record, Mechanica
Above: Consumer Magazine; Below: Point of purchase.
Maxim/ Jeep
Four-page ad (click to see in succession) in Maxim promoting their online Maximum Warrior Contest and Jeep Wrangler Call of Duty: Black Ops Edition one-year lease giveaway. The print ad drove to the website, shown below, where viewers could watch footage, delivered fresh every week, of the Maximum Warrior Contest, which pitted 10 decorated U.S. soldiers against each other on a grueling obstacle course.
Kitson & Partners' Babcock Ranch Development — for agency of record, Salter Mitchell
100: Cambridge Luxury Apartments — for agency of record, Mechanica
Sky55Chicago.com — for agency of record, Mechanica
The Original Basket Boutique
A campaign that reached out to potential franchisees.
Bci Bank
Offering businesses financial assistance and guidance with international exports.
BrackenChase Builders
While the oil from the BP disaster gushed into the Gulf, David Hanselman, owner of BrackenChase, told me he didn't feel much like running an ad. "It feels completely insensitive," he said. Considering we had already purchased media for the year, we ran this in July.
BevShots Posters
What do beer, cola, and wine look like under a microscope? Better yet, what would they look like framed on your wall?
AGFA singles and campaign
Florida Medical Association magazine
NorthernLight.com bus wraps
Vinyl Fever newspaper
National Safety Council magazine
Can't read the headlines? Neither can I.
HEADLINE: Locating your fire extinguisher quickly is the only chance you have of containing a fire to a small area.
TAGLINE: Where’s yours?
HEADLINE: A fire doubles in size every minute it burns. So, the more time you waste searching for your fire extinguisher once you’ve smelled smoke, scrambling from room to room, opening closets, rushing down the stairs thinking that oh, maybe it’s down in the basement or out in the tool shed the more you risk losing your home, and possibly even your life. Where’s yours?
TAGLINE: Where’s yours?
HEADLINE: In the event of a fire, how long would it take you to locate your fire extinguisher? How long would it take you to figure out if it’s the right kind for the fire? How long would it take you to read the instructions? That’s too long.
TAGLINE: Where’s yours?
TV Playlist (six spots):
I'VE WORKED WITH:
Sapient/Nitro, Miami; Mullen, Boston; Digitas, Boston; MMB580, Boston; Barkley Evergreen & Partners, Kansas City; Ism, Boston; Argus Communications, Boston; Timberland, NH (in-house); Monitor, Cambridge; Clarke Goward, Boston; Brand Content, Boston, Bluefish, Cohasset; Turkel, Miami; and Beber Silverstein Group, Miami, among others.
I'VE WORKED ON:
GM, Subway, Fedex/Kinko’s, Delta Airlines, Upromise, Sonic Burgers, Nextel, Palm Computing, Polaroid, Jiffy Lube, American Express, Boston For Cambridge Savings Bank, For Neighborhood Health Partnership + Boston Anti-Smoking Campaign, Timberland, Bahamas Tourism Board, Roomba Robotic Floorvac, Nextel, Northernlight.Com, Oxygen,Agfa, Bankboston, National Safety Council, Sylvania Discovery Channel Latin America, Discovery Kids, Ralston Purina International, Greater Miami Convention & Visitors Bureau, Black & Decker South America, Fairchild Tropical Gardens Vans Shoes, Yamaha Wave Runners, Diamond Back Bicycles Florida Power & Light, John Alden Health Plans, The Inn at Wildwood, Greater Tallahassee Chamber of Commerce, Greater Tallahassee Advertising Federation, Summit Outdoor, Vinyl Fever, Stephen D. Cutright, C.P.A, P.A., Expert Supervisor, Capital Area Community Action Agency, Everythingtallahassee.Com, Mojo’s Backyard, Zussy Interiors, SOL Sotheby’s International Realty, The Original Basket Boutique, LDS Construction Services, Brehon Institute for Family Services, Stewart Construction, BrackenChase Builders, Premier Bank, among others.
I'VE BEEN RECOGNIZED BY:
ADDYs
One Show
Hatch Awards
Print Magazine
Creativity Annual
cmyk Magazine
Some lady in the Nashville airport who swore I was the Man vs. Food guy.
