WSJ's Sarah Nassauer visits the Hub to discuss companies going back in time to capture consumers' sunny view of the past by rolling out retro labels and packaging on products. (Image: General Mills Inc.)

When you think about it (if you're one who partakes in such pastimes), it's a no-brainer. Reconnecting an aging population (yea you, yea me) with emotional triggers of our youth makes perfect marketing sense. It's not about how retro old Cheerios designs look today, it's about taking us back to a time in our lives. Life was simpler back then. And we didn't have to post about how simple it was. "OMG Dad just brought home a microwave! It almost fits in the kitchen! I'm making a Salisbury Steak HungryMan!"